Squarespace vs Showit vs WordPress vs Wix: Which Is the Best Platform to Start a Blog?
You know the words you carry are a big piece of your mission. You have wisdom to share, stories to tell, and encouragement to give. And you want those words to last longer than 24 hours on Instagram Stories.
That’s why you’re ready to start a blog.
But let’s be honest: choosing a blogging platform can feel overwhelming. You know what you want to say and you’re ready to start typing, but the tech side can stop you in your tracks.
By the end of this blog, you’ll know which platform best fits your blogging goals, based on features, pricing, and how each one works in practice.
What to Consider Before Choosing a Blogging Platform
A common question I get is: How do I know which blogging platform to choose?
Often, people are ready to start writing, but the logistics of the platform hold them back. Maybe you’re wondering which is the easiest blogging platform for beginners, or which one will grow with you. Here are a few things to think about before you decide on your blogging platform:
Your Blogging Goals
Is this going to be a personal blog? A professional space for your business? Or something monetized with ads, affiliate links, or guest contributors? Defining your goals will help you pick a platform that has the tools you need.
Your Tech Comfort Level
Some platforms are drag-and-drop, while others require more advanced setup. Be honest about what you’re up for: do you want the simplest option, or are you ready to take on a learning curve for more flexibility?
Design Flexibility
Some platforms give you ready-to-use templates, while others let you customize every detail. If design is important to you, or if you want your blog to look like a seamless extension of your brand, this will matter.
Budget and Time
There are monthly costs with every platform, usually ranging from $15–$40/month. But time matters too: some platforms can have you up and running in a day, while others take longer to learn. Think about how quickly you want to hit “publish” on your first post.
Squarespace for Blogging
One of the biggest debates is Squarespace vs. WordPress. WordPress has long been the “classic” blogging platform, but Squarespace has become a popular choice, especially for beginners.
Pros
All-in-one platform: Your website and blog are built in the same place. No need for extra logins or hosting setup.
Simple drag-and-drop builder: Add text, images, and layouts easily without touching code.
Beautiful templates: Known for modern, clean design that makes your site look polished from day one.
Built-in blog + SEO tools: Includes categories, tags, scheduling, social sharing buttons, alt text for images, and editable SEO titles/descriptions, no plugins needed.
Cons
Less flexibility for highly complex or customized sites.
Smaller plugin ecosystem compared to WordPress
Pricing
$16–$27/month (billed annually).
Best For
Beginners who want a simple, beautiful blog without tech overwhelm. If you want to focus on writing and know your site will look professional without fuss, Squarespace is a solid choice.
Showit for Blogging
Another common comparison is Showit vs. WordPress. Showit has become especially popular among creatives because of its design freedom.
Pros
Complete design freedom: Drag-and-drop elements anywhere on the page. Think Canva, but for your website.
WordPress backend: While you design in Showit, your blog posts are written in WordPress. That means you get the power of WordPress’s blogging tools with the front-end design flexibility of Showit.
No coding required: You can achieve a custom look without custom development.
Cons
Higher learning curve than Squarespace. Designing your own template can take more time (unless you purchase one pre-designed).
More setup steps to connect with WordPress.
Pricing
$24–$39/month (includes WordPress hosting).
Best For
Creatives, speakers, and personal brands who want a highly custom look without touching code. Showit is ideal if your brand visuals are just as important as your words.
WordPress for Blogging
WordPress is often seen as the “original” blogging platform, and it’s still the most widely used. But it comes in two versions:
WordPress.org: The self-hosted version most professional bloggers use. It’s free software, but you’ll need your own hosting ($5–$20/month), plus a domain. You’re responsible for setup, security, and maintenance.
WordPress.com: The hosted version, with fewer customization options unless you pay for higher tiers.
If you want full control and scalability, go with WordPress.org. For most beginners, though, it can feel like overkill.
Pros
Extremely customizable and scalable.
Huge plugin library (for SEO, email opt-ins, e-commerce, etc.).
Trusted by long-time bloggers.
Cons
Requires separate hosting and site maintenance.
Steep learning curve.
Can feel overwhelming for beginners.
Pricing
Hosting: $5–$20/month + domain ($10–$15/year).
Best For
Experienced bloggers or business owners who want full control and don’t mind managing the tech side.
Wix for Blogging
Wix is another beginner-friendly platform that often gets compared to Squarespace and WordPress. It’s designed to make starting a site fast and simple.
Pros
Beginner-friendly: The drag-and-drop editor is easy to learn, even if you’ve never built a website before.
All-in-one platform: Hosting, security, and blogging tools are built right in.
Marketing tools included: Offers email campaigns, SEO basics, and social sharing features.
Cons
Less flexible as your blog grows. You may find its tools limiting over time.
Harder to switch templates later compared to Squarespace or Showit.
Pricing
$16–$27/month (billed annually).
Best For
Hobby bloggers or those just testing the waters. Wix is great if you want to start quickly with minimal setup, but you may outgrow it if blogging becomes a bigger focus for your brand.
My Blog Platform Recommendation
If you’re ready to start your blog, my top recommendations are Squarespace and Showit. They both make it easy to create a beautiful, strategic space to share your words without getting stuck in the tech.
Squarespace is the most beginner-friendly platform I’ve used. It’s clean, intuitive, and includes everything you need to launch quickly, with built-in blogging tools, SEO basics, and beautiful templates that look polished from day one. It’s a great choice if you want to focus on writing and sharing your message without having to learn all the behind-the-scenes tech.
If you want more creative freedom over your design, Showit is an incredible option. It gives you full control of your layout and style while using WordPress on the backend to power your blog. It has a bit more of a learning curve than Squarespace, but it’s worth it if having a completely custom design is important to you.
While Wix can be helpful for testing the waters, it’s often limiting once you want to grow your blog or refine your brand. And WordPress.org, while powerful, usually makes sense only if you’re very tech-savvy or planning a large, content-heavy blog with complex features down the road, which is more than most new bloggers need.
I build primarily on Squarespace and Showit because they’re the sweet spot: user-friendly, beautiful, and built to support you as your blog grows. They let you spend your time doing what you love, creating content, instead of wrestling with tech.
Final Thoughts: Pick the Platform that Fits Your Blogging Vision
At the end of the day, there’s no “perfect” platform, just the one that fits your goals, your style, and how you want to show up online. The most important thing is to stop overthinking and start building. Your voice matters, and the world needs what you have to share.
Ready to Bring Your Blog to Life?
If you’ve chosen your platform and you’re ready to move from planning to launching, I’d love to help you build a website you’re proud to share.
I design on Squarespace and Showit to help Christian communicators build websites that reflect the weight of their calling and the clarity of their message. Your website should position you as the leader you’re becoming, help your audience trust your voice, and serve as the foundation of a platform that can grow with you.
Instead of feeling hidden or unsure how to move forward, you’ll walk away with a site that gives you confidence, expands your reach, and creates space for the opportunities God is placing in front of you.
Browse my blog-friendly website templates to make launching simple and beautiful
Apply to work with us if you’d like a custom site designed for your vision
