Ministry Website Redesign: How Everyday Scripture Got a Bold, Colorful New Look That Grew Traffic to 40K+ Visits
Katherine Hall had spent years building something genuinely valuable.
As the founder of Everyday Scripture, a completely donor-funded nonprofit ministry, she had created an entire library of free Bible study resources. Reading plans. Book overviews. Chapter summaries. Study paths for every kind of reader, from someone cracking open their Bible for the very first time to a longtime student of Scripture looking to go deeper. Her mission was clear and her content was rich.
But her website was making it hard for people to experience any of it.
She Had the Resources. Her Site Just Wasn't Sharing Them Well.
I met Katherine at the She Speaks Conference, and as she walked me through her frustrations, the picture became clear fast. She didn't need a full rebuild. Her site had good bones and was already living on Squarespace. What she needed was for the design to finally rise to meet the depth of what she had built.
The site felt flat and hard to navigate. Visitors would land and not know where to begin. The flow between pages didn't guide people naturally through her content. The donation experience wasn't set up to turn one-time givers into monthly supporters. And the overall look of the site didn't reflect the boldness and energy of the mission behind it.
Katherine told me something I haven't forgotten: she felt like she just didn't have the best way to provide these resources to her audience. For someone who has poured years of her life into making Scripture accessible and approachable, that feeling stings. She had so much to offer. Her site just wasn't letting her offer it well.
That was the gap we closed.
Ministry Website Redesign: What We Set Out to Build
Because this was a redesign of core pages rather than a ground-up rebuild, the work required a different kind of precision. We weren't starting from scratch. We were stepping into something already in motion and making it bolder, clearer, and far more strategic without losing what was already working.
We also knew from the start that this site needed a design personality to match the mission. Everyday Scripture is not a bland, beige Bible resource site. It is bold, colorful, and full of life, because that is exactly what Scripture is. The redesign needed to reflect that energy and communicate it the moment someone landed on the page.
Here is what we focused on:
Bible Study Resource Organization That Actually Guides People
Everyday Scripture has an incredible depth of content, and that content needed a bold, intuitive structure that welcomed people in rather than overwhelming them. We built out a clear "Pick Your Study Path" framework so that visitors could immediately identify where they belonged and what to explore first. No more wandering around hoping to stumble onto the right resource. Just a clear, colorful, visually engaging path forward from the very first scroll.Here's what we focused on:
A Donor Experience Designed to Convert
For a donor-funded nonprofit, recurring giving is the foundation everything else is built on. We redesigned the donor journey throughout the site so that by the time someone reaches the donation page, they already feel connected to the mission and understand what their generosity makes possible. We made giving feel natural, meaningful, and easy, because it should feel that way.
Bold, Colorful Design That Honors the Mission
This is where the redesign really came alive. We replaced the flat, forgettable look of the previous pages with a bold, colorful design that gives Everyday Scripture a real visual identity. Vibrant colors, clear typographic hierarchy, and a layout that feels alive and intentional. When a ministry's website looks this good, it does something powerful: it signals to every visitor and every potential donor that this work is serious, trustworthy, and worth supporting. Great design builds credibility before a single word is read.
A User Experience People Actually Enjoy Coming Back To
Beyond the big visual and strategic moves, we focused on all the smaller things that add up to a great user experience. How pages connect to each other. How resources are labeled and presented. How a brand new visitor moves through the site compared to someone who has been coming back for years. Every decision was made with one question in mind: does this make it easier or harder for someone to engage with what Everyday Scripture offers?
The Results: Steady Growth and a Site Worth Showing Off
The numbers tell a story Katherine can now share with real pride. After relaunching the redesigned core pages, Everyday Scripture saw a significant and steady climb in traffic. From the time of relaunch through January 2026, the site grew to over 40,866 visits, 28,897 unique visitors, and 85,136 page views. The traffic curve that started after the redesign kept climbing steadily over time, which tells us this is not a one-time spike. It is compounding momentum. But beyond the numbers, the response from Katherine's community has been overwhelmingly positive. People noticed the change immediately. They are finding what they need more easily, staying on the site longer, and sharing resources with others, because when something genuinely helps you connect with God's Word, you pass it along. And most meaningfully, Katherine is now proud to send people to her website. She can share her resources confidently, knowing that when someone arrives they are going to have a great experience. That shift from "I know it's not great" to "I love showing this off" is one of the best parts of this work. It means the redesign did exactly what it was supposed to do.
When Your Mission Is This Important, Your Website Needs to Keep Up
There is something worth naming about working with ministries and nonprofits: the stakes behind the design decisions are bigger than they appear on the surface. When Everyday Scripture's website works well, more people find the resources. More people open their Bibles with clarity and confidence. More donors give generously because they trust what they are supporting. The mission grows. A bold, colorful, strategic website is never just about aesthetics. For a ministry like Everyday Scripture, it is the primary way the mission gets carried out in the world. Getting it right matters, and I am so grateful Katherine trusted me to help her get it there.
Is Your Nonprofit or Ministry Website Ready for a Redesign?
If you lead a nonprofit, a ministry, or a resource-based platform and your website is getting in the way of your mission, you do not always need to start over from scratch. Sometimes a strategic redesign of the right pages, done with bold intentionality and care, is exactly what unlocks the growth that was always waiting. Using my Built to Be Found Method™, I help mission-driven organizations build websites that guide visitors, grow donors, and create an online presence worthy of the work they are doing. Because your mission is too important to be held back by a website that is not doing it justice.
Book a free call with me and let's talk about what a bold, strategic redesign could do for your platform. What you have to offer is worth sharing. Let's make sure your website tells that story.
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